6 Steps to Growing a Great Business with Mojo

Posted by Marisa Smith on August 18, 2015

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6 Steps to Growing a Great Business With Mojo

I’m getting ready to speak at the 2015 Small Giants International Summit — an amazing opportunity to be inspired by some of my heroes and to learn from fellow business owners who are striving to build great companies that are full of business mojo.

So what is this elusive mojo, and why should you care? It turns out that companies who pursue this philosophy also tend to attract and retain great employees and customers, and have highly sustainable and profitable business models … and have a heck of a lot of FUN doing it!

6 Steps to Great Business Mojo

Want to grow business mojo at your company? The team at The Whole Brain Group created this fabulous infographic that outlines the six steps to growing a great business with mojo.


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Step 1: Create a Vision of Greatness for your business

A company vision is more than just a business plan — it paints a picture of what your company will look like in 1, 3, 5, or 10 years. It should inspire you and your team and provide a "North Star" to guide your decision-making.

  • Mojo Tip: Zingerman's Training offers a wonderful seminar called Creating a Vision of Greatness that can help you with the process of figuring out WHO you are, WHAT you want out of business, and WHY.

  • Mojo Tip: Ari Weinzweig, Co-Owner of Zingerman's Community of Businesses, also wrote a great book called A Lapsed Anarchist's Approach to Building a Great Business that goes into great detail about the visioning process. Buy the book, or read a sample chapter.

Step 2: Grow roots in your community

Businesses that plant seeds and develop deep roots with their communities cultivate relationships that give both ways — employees feel good about the impact they’re making, and members of the community tend to support businesses through thick and thin.

  • Mojo Tip: Be inspired by this great story about how the Chicago community supported Small Giants Community Member Nick's Pizza & Pub, when they encountered some financial difficulties in 2011.

Step 3: Develop close personal ties with customers and suppliers

Carefully consider the experience you want your customers and suppliers to have when they visit your business, use your products, receive service from your company, or interact with your team. Deliver a consistently great experience that anticipates and fulfills people's needs, and they'll keep coming back for more!

Step 4: Care for your employees first, nurturing them with love and respect

Practice a culture of intimacy, based on “caring for people in the totality of their lives” and a mutual understanding and appreciation of the responsibilities of owners and employees toward one another. Happy employees will care for your customers more completely, which leads to happier customers who are more inclined to keep buying from you and referring their friends and colleagues.

  • Mojo Tip: Read Paul Speigelman's book Why is Everyone Smiling? It's a great resource for learning how a great employee culture can lead to amazing business success. Paul is the Co-Founder of the Small Giants Community, and founder of BerylHealth — a company known for its world-class employee culture and customer service.

Step 5: Cultivate passionate leaders who are in LOVE with what your company does

Developing a vision, great customer relationships, and a strong employee culture can go a long way toward motivating you and your team, but in the end your team also has to have a PASSION for what your company does. People who are just working for a paycheck may fill a seat in your company, but if they don't have a passion for your purpose, their lack of alignment will continue to drag you off course from achieving your vision.

  • Mojo Tip: Attend one of these On Purpose Seminars at Nick's University that covers topics of hiring, leadership, and communication to help you develop a culture of excellence in your organization.

  • Mojo Tip: Attend an IEP Live! Event with Anese Cavanaugh to help your team learn to be more intentional about the energy and presence they bring to your organization.

Step 6: Grow your cash by protecting your gross margins

All the warm-fuzzy stuff is useless if you run out of cash, so it's important to make sure you have a sound business model that produces consistent profits day-in and day-out! Having employees who act like co-owners can make a huge difference to your bottom line, so adopting an open-book management style is also essential to getting (and keeping) everyone on the same financial page.

Next Steps

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Topics: Business, Small Giants Summit

About Marisa Smith

Marisa is the owner and founder of The Whole Brain Group, a web design & internet marketing company based in Ann Arbor, Michigan. Marisa is a board member of The Small Giants Community, and she and her team are committed to helping growing businesses develop and execute digital marketing plans with focus in web design, social media, content, and inbound marketing.

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