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Vital Farms

Vital Farms’ core mission is to bring ethically produced food to the table by coordinating a collection of family farms to operate with a well-defined set of organic agricultural practices that includes the humane treatment of farm animals as a central tenet. By promoting the superior nature of the products, we want to encourage consumers to migrate from their traditional egg choices, and by doing so, create opportunities for more family farms to convert from harmful industrial practices. One by one, Vital Farms started to supply pastured eggs to hundreds of grocery stores and restaurants from California to Maine, and worked hard with new farmers around the country to create the highest level of quality and accountability on their farms. Now in partnership with over 100 small family farmers, Vital Farms offers an authentic pasture-raised product setting the national standard for the animal welfare of laying hens.
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Vital Farms girlsWhen Matt O’Hayer and his wife Catherine Stewart first started Vital Farms, they were selling pasture-raised eggs from their own small flock of happy hens, humanely raised on their farmland in Austin, Texas. At the time, nobody really believed they could scale their family business to make pasture-raised eggs a viable model, but that’s exactly what they did.

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Topics: Community, Employee Engagement, Company Culture, Stakeholders, Customer Service

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