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This article originally appeared on smallbiz-resources.com.

The very first quarter we began playing the Great Game of Business (GGOB), sales went up 10 percent while our profit in that same quarter increased 142 percent.

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Topics: Open Book Management, Finance

Vision. We all have one right? Or at least we think we do? Whether it’s a personal vision, a professional vision, or one vision that combines it all, most individuals have somewhere they want to go. However, that vision is most likely fuzzy, ever-changing, and scattered in each of our minds. Call-Em-All’s trip to Ann Arbor, Michigan to visit with Zingerman’s allowed our team to consciously realize what we’re striving for as we look ahead and learn how to put those thoughts into an “inspiring and strategically sound” vision.

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Proper, purposeful marketing is an integral part of a business’s success. It is also one of the most volatile, subjective, and misunderstood areas of business operations. Although largely considered the fun part of business—with logos, tag lines, advertising, promotional items, letterhead, and so on—marketing done well is much more than meets the eye.

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Consider walking into a real-life version of “The Office.” The inappropriate and morally questionable behavior of the staff would make you reconsider your decision to work with — or for — the company.

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Topics: Business, Branding, General

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