When people describe a company with great culture, many people immediately picture a laid-back and fun loving atmosphere. This sells a good company culture far short though. Building a great culture is much more than just casual attire or Beer Friday – it’s more about the who, what, how, and why of your business. Building great culture takes some combination of time, money, and effort – but the payoff is a powerful business tool and the ultimate competitive advantage.
Consider walking into a real-life version of “The Office.” The inappropriate and morally questionable behavior of the staff would make you reconsider your decision to work with — or for — the company.