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When people describe a company with great culture, many people immediately picture a laid-back and fun loving atmosphere. This sells a good company culture far short though. Building a great culture is much more than just casual attire or Beer Friday – it’s more about the who, what, how, and why of your business. Building great culture takes some combination of time, money, and effort – but the payoff is a powerful business tool and the ultimate competitive advantage.

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Topics: Business, Branding, Values, Vision

Consider walking into a real-life version of “The Office.” The inappropriate and morally questionable behavior of the staff would make you reconsider your decision to work with — or for — the company.

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Topics: Business, Branding, General

Design Thinking for Phenomenal First Impressions

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Topics: Business, Branding, General

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