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6 Steps to Growing a Great Business With Mojo

I’m getting ready to speak at the 2015 Small Giants International Summit — an amazing opportunity to be inspired by some of my heroes and to learn from fellow business owners who are striving to build great companies that are full of business mojo.

So what is this elusive mojo, and why should you care? It turns out that companies who pursue this philosophy also tend to attract and retain great employees and customers, and have highly sustainable and profitable business models … and have a heck of a lot of FUN doing it!

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Topics: Business, Small Giants Summit

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The concept of a Small Giant can be hard for people to grasp, unless they've experienced a Small Giant - as a customer, partner, or employee.

Bo Burlingham felt it when he first walked into Zingerman's in Ann Arbor, MI back in 2003 and quickly identified them as the "Coolest Company in America" – which also started his quest to see if there were other companies out there who had the same kind of "business mojo", and eventually led to the book Small Giants.

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Topics: Business, Community, Values, Company Culture

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Mike Faith is a man who knows he can get things wrong. He tells the story of a time when Zappos founder Tony Hsieh came to Faith with a question. “I’m going to do this shoe thing online. Want to invest?” Faith declined, saying the business would never work.

Faith may have missed an opportunity there, but he missed few others in the early years of his business, Headsets.com. The company was on an exceptional growth path, being named to the Inc. 5000 five times.

Faith describes the culture as chaotic, with growth so fast that team members felt unsettled as they scurried to keep up. The focus was on sales, and the numbers in 2007 had climbed past $30 million.

Then came the recession.

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Topics: Business, Leadership, Vision

We recently asked more than 100 women entrepreneurs from the Inc. 5000 about the topics and issues they wanted to build relationships around.

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Topics: Accountability, Business, Branding, Sales, General, Leadership, Values, Advertising, Employee Engagement, Vision

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