When people describe a company with great culture, many people immediately picture a laid-back and fun-loving atmosphere. This sells a good company culture far short, though.
Building a great culture is much more than just casual attire or Beer Friday—it’s more about the who, what, how, and why of your business. Your culture isn’t your perks, it’s your values. Building great culture takes some combination of time, money, and effort, but the payoff is a powerful business tool and the ultimate competitive advantage.