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The Power of Beliefs in Business

Posted by Ari Weinzweig on January 25, 2018

The power of beliefs in business

Although most of us don’t realize it, there’s an invisible force impacting the course of our lives everyday: our beliefs.

What we believe may or may not be true, but unknowingly most of us behave in ways that reinforce our beliefs anyways. At a January 2017 Small Giants fishbowl, Zingerman’s Co-Owner and Founding Partner Ari Weinzweig took a closer look at how our beliefs play out in our day-to-day experiences in the workplace, and how we and our workplaces are impacted by those beliefs.

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Topics: Beliefs, Core Values, Zingermans

038A4682.jpgI was recently facilitating an exploration into values with the sixteen-member leadership team of a publicly-traded technology company. They had polled their 1,000 employees to determine their core values, only to end up with a generic list of what I call garbage—core value art that hangs on the walls but isn’t remotely felt throughout the organization. Taking the leadership team in a different direction, I supported them in unearthing the driving desires that motivated them as unique human beings, guiding them each to eventually land on a single word that defined who they are in the world.

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Topics: Core Values

“We cashed in our savings because we believed in our idea,” says bambu co-founder and owner Jeff Delkin. “Now, we’re a start-up within a start-up. Others have followed our lead, replicated our products. But people can’t easily replicate our passion and execution.”

Jeff Delkin and Rachel Speth, founders of bambu eco-friendly homewares, have built a company around a larger mission to reduce our reliance on plastic by providing people with natural alternatives. Jeff and Rachel are both from Portland, but their previous, corporate careers — Jeff in advertising with Ogilvy and Rachel in product development and corporate responsibility at Nike — took them throughout Asia to live in Taiwan, southern China, and Thailand. These new settings introduced them to a world of renewable, native resources. They quickly became enamored with bamboo as a material and its range of uses in daily life.

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Topics: Company Culture, Finance, Profit, Core Values

Five years ago, I started a journey. As an organization, we knew we wanted our work at Trendspot, Inc. to be driven by a larger mission. We decided to monetarily invest in living out our core values every single day, working to institutionalize the tenets to bring us closer to realizing our company vision. Over the last five years, we’ve worked hard to increase our commitment to our core values and vision at every level. Here’s what’s worked for us — and why I think it could work for your business, too.

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Topics: Vision, Core Values

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