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“We cashed in our savings because we believed in our idea,” says bambu co-founder and owner Jeff Delkin. “Now, we’re a start-up within a start-up. Others have followed our lead, replicated our products. But people can’t easily replicate our passion and execution.”

Jeff Delkin and Rachel Speth, founders of bambu eco-friendly homewares, have built a company around a larger mission to reduce our reliance on plastic by providing people with natural alternatives. Jeff and Rachel are both from Portland, but their previous, corporate careers — Jeff in advertising with Ogilvy and Rachel in product development and corporate responsibility at Nike — took them throughout Asia to live in Taiwan, southern China, and Thailand. These new settings introduced them to a world of renewable, native resources. They quickly became enamored with bamboo as a material and its range of uses in daily life.

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Topics: Company Culture, Core Values, Profit, Finance

Five years ago, I started a journey. As an organization, we knew we wanted our work at Trendspot, Inc. to be driven by a larger mission. We decided to monetarily invest in living out our core values every single day, working to institutionalize the tenets to bring us closer to realizing our company vision. Over the last five years, we’ve worked hard to increase our commitment to our core values and vision at every level. Here’s what’s worked for us — and why I think it could work for your business, too.

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Topics: Vision, Core Values

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