When I founded Ruby Receptionists 14 years ago, my aim was to help small
businesses become more efficient by “offloading” their phone duties. As with many startups, those early days were both exciting, and filled with gut-wrenching worry about whether the money would run out before the value of our service was discovered. Not only were we unknown, but the whole idea of a “virtual receptionist” was unknown too, and our marketing budget was practically nil. Thankfully, we found a small but raving customer base who stuck with us, and told anyone who would listen how we were the best thing that had happened to their business.