Five years ago, I started a journey. As an organization, we knew we wanted our work at Trendspot, Inc. to be driven by a larger mission. We decided to monetarily invest in living out our core values every single day, working to institutionalize the tenets to bring us closer to realizing our company vision. Over the last five years, we’ve worked hard to increase our commitment to our core values and vision at every level. Here’s what’s worked for us — and why I think it could work for your business, too.
Can you feel it? 2017 is going to be the year of the values-driven leader. Now more than ever, business leaders are investing in the qualities that matter most when building a truly great business: purpose, leadership, culture, finances, relationships, and community. For all leaders, the new year is an opportunity to refresh your vision and renew your commitment to growing with purpose. That’s where we come in.
Over the past few years, we’ve had a good number of company leaders visit Call-Em-All to see what we’re up to (office pictured above). It’s definitely an honor to be viewed as a company that is “doing good things”, and we are always happy to share. The “good things” people want to learn about are really just our culture and its manifestations. After visiting with us, one concerning comment we frequently hear from visitors is that they don’t know how to get started, or even that it seems too daunting to try to build a healthy culture in their company. We believe the secret is in the work and preparation that goes on before even attempting to implement a culture-based idea.
I’m a culture evangelist. Some might say that I “got religion” not so much because I chose it, but because I came to experience over time the impact that it had on my life and my business. I simply took the lessons from my parents (always be kind; treat people with respect; never burn a bridge) and applied them to business. I really didn’t know any different.