Episode 30: Finding Your True Self with Rob Dube
The Freedom Experience with Jean Moncrieff
<p>Rob Dube's entrepreneurial path revealed a powerful truth: sustainable success starts from within. After building imageOne into a Forbes Small Giant, he discovered meditation and mindfulness weren't just personal practices - they transformed his leadership. Today, through the 10 Disciplines, his books "Shine" and "donothing," and his leadership retreats, Rob helps driven entrepreneurs find that elusive balance between remarkable business results and inner peace. His approach shows how slowing down, through practices like meditation and ten-year thinking, actually accelerates meaningful success.</p>
<p><span>In our conversation, we explore the complexities of leadership, the journey to finding one's true self, and the importance of long-term thinking in entrepreneurship. We discuss the fears that leaders often face, the impact of societal expectations, and the significance of embracing the messy path of personal and professional growth.</span></p>
<p><span><a href="https://youtu.be/1Z-AyxD5vO8" rel="nofollow">Watch this conversation on YouTube</a><a href="https://youtu.be/1Z-AyxD5vO8" rel="nofollow">.</a> And SUBSCRIBE!</span></p>
<p>🔑 KEY TAKEAWAYS:</p>
<ul>
<li>Your true self is unshaped by societal expectations and professional roles</li>
<li>Ten-year thinking helps slow down time and make better decisions</li>
<li>Every business goes through predictable cycles over 10 years</li>
<li>Being still is essential for connecting with your true self</li>
<li>Understanding your "100%" is crucial for sustainable leadership</li>
<li>Making decisions from love rather than fear transforms leadership</li>
<li>What appears as "messy" is actually a beautiful process of growth</li>
</ul>
<p>⚡ KEY MOMENTS:</p>
<p>00:00 Navigating Leadership Fears<br>03:02 The Journey of Entrepreneurial Freedom<br>06:00 Understanding the True Self<br>08:54 The Impact of Societal Expectations<br>11:47 The Weight of Secrets in Leadership<br>15:06 10-Year Thinking: A Long-Term Perspective<br>17:47 Embracing the Messy Path<br>21:12 Finding Clarity in the Present Moment<br>24:02 Lessons from Entrepreneurial Journeys<br>31:18 Defining Company Values and Culture<br>36:04 Navigating Leadership Transitions<br>38:59 Shifting Perspectives on Business Ownership<br>42:17 The Importance of Being Still<br>51:16 Letting Go of Identity and Embracing Change</p>
<p>💡 POWERFUL QUOTES:</p>
<p>"We oftentimes don't want people, especially in leadership roles, to recognize that we're actually afraid right now..."</p>
<p>"In a ten-year cycle, you're going to have two great years, six really decent years, and two years that could literally put you out of business."</p>
<p>"We're all unique, but one thing we all need is to be still. We have to let our minds and our bodies settle. We have to let our souls, our true self, catch up."</p>
<p>📚 ABOUT ROB:</p>
<p>Rob Dube is an author, speaker, and entrepreneur whose company <a href="https://www.imageoneway.com/" rel="nofollow">imageOne</a> has been recognized as:</p>
<ul>
<li>One of Forbes' 25 Top Small Giants in America</li>
<li>An Inc. Magazine Best Place to Work</li>
<li>The #1 Top Workplace in Michigan</li>
</ul>
<p>He's the author of "Do Nothing" and co-author of "Shine" with Gino Wickman, focusing on helping entrepreneurs find true freedom through inner work.</p>
<p>🔮 WHAT'S NEXT:</p>
<p>Explore Rob's <a href="https://the10disciplines.com/" rel="nofollow">10 Disciplines program</a> and group coaching opportunities</p>
<p>🔗 CONNECT WITH ROB:</p>
<ul>
<li>Rob's <a href="https://robdube.com/" rel="nofollow">website</a></li>
<li><a href="https://www.linkedin.com/in/robdube/" rel="nofollow">LinkedIn</a></li>
</ul>
<p>📚 RESOURCES MENTIONED:</p>
<ul>
<li>"<a href="https://the10disciplines.com/shine/" rel="nofollow"><em>Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom</em></a>" by Rob Dube and Gino Wickman</li>
<li>"<a href="https://a.co/d/iIySKNg" rel="nofollow">Do Nothing</a>" by Rob Dube</li>
<li><a href="https://the10disciplines.com/" rel="nofollow">The 10 Disciplines Program</a></li>
<li><a href="https://the10disciplines.com/assessment/" rel="nofollow">True Self Assessment</a></li>
<li><a href="https://smallgiants.org/" rel="nofollow">Small Giants Community</a></li>
</ul>
<p>🎧 LISTEN ON: <a href="https://podcasts.apple.com/gb/podcast/the-freedom-experience-with-jean-moncrieff/id1485708333" rel="nofollow">iTunes</a>, <a href="https://open.spotify.com/show/5ZusE36cjbLaYrJXsO72aC?si=31bb669acd9d4399" rel="nofollow">Spotify</a></p>