#52: Double Your Business Value Without More Revenue with Ken Sanginario

The Freedom Experience with Jean Moncrieff

• 71 min

Play episode

In this episode of The Freedom Experience, I sit down with <a href="https://www.linkedin.com/in/ksanginario/" rel="nofollow">Ken Sanginario</a>—turnaround expert, value growth strategist, and founder of CVM, <a href="https://www.corporatevalue.net/" rel="nofollow">The Value Growth Company</a>. Ken spent nearly two decades being parachuted into distressed companies by investors, banks, and private equity firms, tasked with answering one brutal question: Can this company be saved, or is it time to shut it down? Today, Ken helps business owners see what most miss — the hidden weaknesses holding their businesses back — and shows them how to double or even triple their company's value without chasing endless revenue. We dive into Ken’s fascinating journey, the patterns he discovered working inside distressed and healthy businesses alike, and why building a sustainable, transferable company is the real measure of success. 🎥 <a href="https://youtu.be/iytyWHIOjtg" rel="nofollow">Watch this conversation on YouTube</a>. And SUBSCRIBE! Key Themes: <ul> <li>Fragility in Business: Why most businesses are only one shock away from distress — even if they seem healthy today.</li> <li>Value Over Revenue: How chasing top-line growth without infrastructure can actually destroy company value.</li> <li>The Eight Functional Areas of Strength: Ken’s framework for building sustainable, scalable businesses that attract premium buyers.</li> <li>Turnarounds and Core Competencies How identifying your true core strength can unlock new growth opportunities — and save a struggling business.</li> <li>Building for Transferability Why owner-dependent businesses aren't businesses at all—and how to fix it before it's too late.</li> <li>Preparing for Due Diligence How to avoid the "due diligence slaughterhouse" and keep control of your exit.</li> </ul> Quotes from the Episode: 💬 "Most companies could double their value without increasing revenue or profit — just by strengthening their foundation." 💬 "Revenue is an output, not an input." 💬 "If your business can’t survive without you, you don’t own an asset — you own a job with overhead." 💬 "Every company has blind spots. The sooner you find them, the stronger you get." 💬 "Freedom comes when your business no longer needs you to survive." Links & Resources Mentioned: 🌍 Ken’s Website: https://www.corporatevalue.net/ 📘 Learn about the Value Opportunity Profile (VOP) and Certified Value Growth Advisor (CVGA) Program 📲 LinkedIn: <a href="https://www.linkedin.com/in/ksanginario/" rel="nofollow">https://www.linkedin.com/in/ksanginario/</a> 📚 Books Mentioned <ul> <li><a href="https://a.co/d/gKTNfa9" rel="nofollow">The Goal by Eliyahu M. Goldratt</a> – foundational for understanding the theory of constraints and business systems.</li> <li><a href="https://a.co/d/3Jd5HFo" rel="nofollow">Finish Big by Bo Burlingham</a> – critical reading for business owners preparing for an exit.</li> <li><a href="https://a.co/d/2iSnWPA" rel="nofollow">Traction by Gino Wickman</a> – referenced during the conversation around building operational discipline.</li> <li><a href="https://a.co/d/a3TMq7g" rel="nofollow">Buy Then Build by Walker Deibel </a>– mentioned during discussions around acquisition, entrepreneurship, and value growth.</li> </ul> Actionable Takeaways: ✅ Build Value, Not Just Revenue: Strengthen your business before chasing growth. ✅ Identify Blind Spots: Know where your company's true weaknesses are hiding. ✅ Focus on Core Competency: Your real opportunity lies in mastering your best capability. ✅ Prepare Early for Exit: Build a company that's transferable — even if you’re not selling today. ✅ Redefine Freedom: True entrepreneurial freedom comes when your business thrives without you. 🎧 If this episode shifted how you think about business value, growth, or freedom—subscribe, share, and leave a review. For more conversations on freedom, leadership, and legacy, visit <a href="http://www.jeanmoncrieff.com" rel="nofollow">www.jeanmoncrieff.com</a>.