#55: You’re Using AI Wrong (And It’s Costing You) with Jeff MacPherson
The Freedom Experience with Jean Moncrieff
<p>AI isn’t just another tool — it’s a multiplier. But most business owners are missing the mark completely.</p>
<p>Jeff MacPherson is a three-time tech founder, the creator of the first Instagram DM chatbot (yes, the one that handled nearly a<span> </span><strong>billion</strong><span> </span>messages), and now the co-founder of XnGen AI. He helps businesses turn their internal IP into scalable AI systems that drive real profit.</p>
<p>In this episode, Jeff shares how business owners can stop chasing shiny tools and start building real leverage — even if they have no clue where to begin with AI. </p>
<p><span><strong>We talk about:</strong></span><br>🔹 Why AI is an intern, not a savior<br>🔹 The DNA framework: Data, Nurture, Automation<br>🔹 How to build your own internal “AI Cloud”<br>🔹 The mistake of plugging AI into broken systems<br>🔹 How to train AI to onboard your next hire<br>🔹 Where most founders get stuck (and how to break free)</p>
<p>Whether you’re curious, cautious, or already experimenting, this is the conversation to help you build smarter and buy back your time.</p>
<p><span><strong>Quotes from the Episode:</strong></span><br>💬 "AI is an intern, not a magic bullet."<br>💬 "Build your own AI cloud — not someone else’s tool."<br>💬 "Freedom isn’t working less. It’s working on what matters."<br>💬 "Most businesses don’t have an AI problem. They have a friction problem."<br>💬 "You can’t train AI without training your team first."</p>
<p><span><strong>Actionable Takeaways:</strong></span><br>✅ Start with your internal knowledge: SOPs, values, mission, strategy<br>✅ Centralize it in a simple tool like Airtable or build your AI cloud<br>✅ Train AI on real business data, not prompts off the internet<br>✅ Assign someone to own AI on your leadership team<br>✅ Focus on one workflow. Get results. Then scale.</p>
<p><span><strong>Resources from this episode:</strong></span><br>→<span>Connect with Jeff: <a href="https://www.linkedin.com/in/jeffmacai/" rel="nofollow">https://www.linkedin.com/in/jeffmacai/<br></a></span><span>→ Learn about XnGen AI: <a href="https://www.xngen.ai/" rel="nofollow">https://www.xngen.ai/<br></a>→ Matt Farmer AI: <a href="https://www.instagram.com/mattfarmerai" rel="nofollow">https://www.instagram.com/mattfarmerai</a></span></p>
<p><strong>Like what you heard?</strong><br>Subscribe wherever you get your podcasts and leave a review. It helps more business owners build freedom-first companies. </p>
<p>🎧 If this episode made you rethink how to use AI in your business, subscribe, share, and leave a review. For more conversations on purpose, people, and building companies that last, visit<span> </span><a href="https://www.jeanmoncrieff.com" rel="nofollow">www.jeanmoncrieff.com</a>.</p>