How Marketing Is Key To Your Exit Strategy

The Freedom Experience with Jean Moncrieff

• 22 min

Play episode

When it comes time to sell your company, marketing will play a bigger role than you might suspect. In this episode, I share how marketing is key to your exit strategy and how it demonstrates the potential for scale to an acquirer. In This Episode You’ll Hear: <ul> <li>Why axing marketing to increase profits is a bad idea</li> <li>How a marketing system demonstrates growth</li> <li>How getting clear on what you want reduces marketing spend...and improves results</li> <li>Five steps to creating a marketing system </li> </ul> Show Notes :  <ul> <li><a href="https://www.themarketingcentre.com/marketing-360" rel="nofollow">The Marketing 360</a>, a simple marketing assessment</li> <li><a href="https://www.chiefoutsiders.com/" rel="nofollow">Chief Outsiders </a></li> <li><a href="https://www.themarketingcentre.com/" rel="nofollow">The Marketing Centre </a></li> </ul> Resources: <ul> <li>  You can grab a copy of my Business Exit Strategy Guide <a href="https://www.jeanmoncrieff.com/Exit-Strategy-Guide" rel="nofollow">here</a></li> <li>  Join Emerge Insights, our <a href="https://www.jeanmoncrieff.com/newsletter" rel="nofollow">newsletter</a>, for weekly tips on scaling your business</li> <li>  Assess Your Company's Scalability Socre <a href="https://scale.scoreapp.com/" rel="nofollow">here</a></li> </ul> Connect with me on: <ul> <li><a href="https://uk.linkedin.com/in/jeanmoncrieff" rel="nofollow"> LinkedIn</a></li> <li><a href="https://www.instagram.com/jean.moncrieff/" rel="nofollow">Instagram</a></li> <li><a href="https://www.youtube.com/@jeanmoncrieff" rel="nofollow">YouTube</a></li> <li><a href="https://www.facebook.com/JeanFMoncrieff/" rel="nofollow">Facebook</a></li> </ul>