Insight for Business Leaders Building Great Values-Driven Companies

Growing with Purpose Podcast: Give a Sh*t with Carl Erickson

Written by Small Giants Community | March 15, 2023
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On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Carl Erickson, the recently retired Executive Chairman of Atomic Object, a design and development software consultancy he co-founded in 2001.

Previously a tenured professor at Grand Valley State University, he enjoyed teaching, but didn’t so much appreciate the affinity in academia for sticking to the status quo. So, when a former student asked him to help manage a team for a startup, Carl took a sabbatical, and eventually resigned, to pursue the new opportunity. The innovation happening in such a new industry was thrilling. When that startup didn’t make it, Carl took the ashes of that business and created Atomic Object. 

Carl takes pride in having formed a team of longstanding Atoms who have helped him to shape the company from the early years into what it is today (their first intern, Mike Marsiglia, is now a co-CEO of the company). And part of that is due to Carl’s self regard, combined with his lack of business training - unburdened, he simply created a company that he wanted to work at. 

Tune in for this episode as Carl and Paul discuss Atomic’s handcrafted employee ownership structure, how moving states as a child shaped Carl’s personality, and the humbling lessons he’s learned on the company’s aspirational journey to becoming 100 years old. 

 

Show Notes: 

  • Choosing an employee ownership structure that made sense for a young team.

  • Two Atoms are always better than one.
  •  “I'm very willing to learn from anybody, regardless of their age.”

  • “One of our business strategies is that culture is our strategy.”

 

Book that Inspired Carl:
Low Anthropology by David Zahl

 

Listen to Carl's story below: