I’ve spent my entire life learning to build trust. As I grew up, my mom faced significant mental illness, so I learned first-hand how isolating life can be when trust is absent. Over time, I learned to cope with and, after much healing, eventually overcome these challenges. As a business leader, I’ve always been tuned into the telltale signs of mistrust. Frankly, I just can’t bear it when employees get stuck in these toxic patterns. For me, it’s personal.
Five years ago, I started a journey. As an organization, we knew we wanted our work at Trendspot, Inc. to be driven by a larger mission. We decided to monetarily invest in living out our core values every single day, working to institutionalize the tenets to bring us closer to realizing our company vision. Over the last five years, we’ve worked hard to increase our commitment to our core values and vision at every level. Here’s what’s worked for us — and why I think it could work for your business, too.
Can you feel it? 2017 is going to be the year of the values-driven leader. Now more than ever, business leaders are investing in the qualities that matter most when building a truly great business: purpose, leadership, culture, finances, relationships, and community. For all leaders, the new year is an opportunity to refresh your vision and renew your commitment to growing with purpose. That’s where we come in.
I think we’ll look back on 2016 as the end of the beginning of the values-driven leadership revolution, and the start of the next phase. Sometimes we prepare for something without realizing that’s what we’re doing. As I think about the challenges facing business leaders heading into 2017, I think that’s exactly what we — you, me, and all of the values-driven leaders we know — have been doing over the past several years.