Hiring new talent is a critical component to any business regardless of the size of business. There are countless hiring strategies that companies implement to weed out the good talent from the great talent specific to the college graduate and then the more senior level talent (Director and up.) The mid-level range of talent seems to get lost in the mix.

For the majority of my career, I’ve balanced working for multiple organizations. After a long day at the office, a handful of mocha lattes and a blanket of Post-It notes swaddling my desk are often the only things keeping me from developing a multiple personality disorder.

We talk to a lot of people who have developed their view of marketing & advertising from watching episodes of “Mad Men” - pretending to be something they’re not in order to market themselves to the customers they think they want. But all too often, these businesses end up attracting customers that drive them crazy, or employees that don’t fit their culture. Their slick marketing materials may look nice, but the image & message they’ve crafted doesn’t represent who they really are. And there’s too much business out there the eschews the value of being authentic in search of signing the next income stream.