Small Giants Community

November 26, 2023

Growing with Purpose Podcast: Empathy and Elbow Grease with Heidi Baumgart

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On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Heidi Baumgart, COO of Skidmore Studio, a 65-year-old branding firm. 

As an only child growing up in rural Ohio, Heidi observed generations of her family work hard to build their businesses, be it a dairy farm or a home renovation business. She took these values with her through her academic career, and into her first job after college at an advertising agency. Soon enough, though, when Heidi and her now-husband were planning their wedding, she pivoted her career to run her own event planning business for five years, which she claims has heavily informed every role she’s had since. Heidi’s redirected her career since then, first into marketing leadership, and most recently into people management, which is allowing her to live her purpose of helping humans flourish. 

Tune in to this episode to hear Heidi and Paul discuss Skidmore’s strong remote work culture, the influence of the Small Giants Community Summit on Heidi’s career journey, and their shared optimism about young people entering the workforce. 


Show Notes:

  • 5:05 - Building a better culture through remote work
  • 12:30 - Growing up with elbow grease
  • 15:40 - Transferring skills into entrepreneurship 
  • 17:05 - The Small Giants Community influence 
  • 23:40 - Skidmore’s devotion to values
  • 32:23 - Heidi’s advice for young people


Book that Inspired Heidi:
Atomic Habits by James Clear


Listen to Heidi's story below:

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About Small Giants Community

Our Purpose is to identify, connect and develop purpose-driven leaders. The Small Giants Community is a designated L3C organization, a hybrid between a for-profit and a nonprofit entity that prioritizes mission and social purpose. Passionate, purposeful business leaders from around the world come to us to train and develop future leaders in their organizations, connect with like-hearted peers, and learn how to run a values-driven business. Whether you’re a budding leader who wants to grow or a founder/CEO looking for new business best friends, there’s a place for you here.