Small Giants Community

March 11, 2021

Growing with Purpose Podcast: "The Harsh Wake-Up Call That Changed Everything" with Jim Hume

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On this episode of the Growing with Purpose podcast, host Paul Spiegelman talks with Jim Hume, Owner and Principal of Phire Group, a research and brand strategy firm in Ann Arbor, Michigan.

Under Jim's leadership, Phire Group delivers complete research and brand strategy along with creative and comprehensive digital and traditional capabilities to uncover a brand’s full potential. Jim founded Phire Group when he was just twenty-six years old, and over the years Jim has done a complete 180 on his approach to leadership, business and life.
After he was blindsided ten years ago by a multiple sclerosis diagnosis, Jim took a step back to assess his priorities, his purpose and how that played out in his business. Many changes had to be made and today, Phire Group is an award-winning purpose-driven organization that puts people and purpose first. In 2020, Phire Group was named a Forbes Small Giant

In this conversation, hear how Phire Group takes a non-traditional approach to marketing that aims to inspire and motivate, not manipulate. Plus, Paul and Jim discuss the practical ways in which leaders can build culture, keep purpose at the center of the business, and build an organization that will exist long beyond its founder. 

Want to learn from and meet inspiring purpose-driven leaders like Jim? Register for the 2021 Small Giants Community Summit where you'll connect with hundreds of purpose-driven business leaders for meaningful relationship sharing and interactive learning.

Tune in to Jim's story here or listen below.


Show Notes: 

[5:55] Sell Who You Are, Not What You Do
[13:52] All Momentum, No Direction
[19:10] How Things Change When You Face Your Own Mortality
[28:30] Cultivating Joy in the Every Day Work
[36:48] The One Phone Call Policy

Leadership Book that inspired Jim: 
Good to Great by Jim Collins, Small Giants by Bo Burlingham





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About Small Giants Community

Our Purpose is to identify, connect and develop purpose-driven leaders. The Small Giants Community is a designated L3C organization, a hybrid between a for-profit and a nonprofit entity that prioritizes mission and social purpose. Passionate, purposeful business leaders from around the world come to us to train and develop future leaders in their organizations, connect with like-hearted peers, and learn how to run a values-driven business. Whether you’re a budding leader who wants to grow or a founder/CEO looking for new business best friends, there’s a place for you here.