I’m a culture evangelist. Some might say that I “got religion” not so much because I chose it, but because I came to experience over time the impact that it had on my life and my business. I simply took the lessons from my parents (always be kind; treat people with respect; never burn a bridge) and applied them to business. I really didn’t know any different.
There is a direct correlation between the business culture of a company and its financial success, and people are the drivers of both. With this in mind, when hiring, it’s wise to focus more on finding someone who fits into the company culture rather than exclusively looking for certain skills. I base hiring decisions 60 percent on fit and 40 percent on skills.
This doesn’t mean simply hiring someone you like and hoping they can do the job. The goal should be to analyze the candidate’s personality and introduce the potential employee to the company’s culture, so you both can make the right decision.
Building a company culture of engaged employees takes years and requires consistent execution. I boiled down our culture strategy into 10 essential components I call the “10 Cs of Culture.”